Change it up
Change it up!
For this exciting new business, we developed a warm, positive brand identity and informative website. We enabled Change It Up! to transform the conversation around menopause – helping them shine light on an often misunderstood part of a woman’s life.
Background
Historically, menopause has been a misunderstood subject, often overlooked in corporate wellness programmes and support structures. Individuals facing menopausal symptoms often feel isolated and unsupported, while employers struggle to understand and accommodate their needs. Recognising this pressing need, our client sought to establish a platform dedicated to empowering those effected and fostering understanding and support among colleagues during this transitional phase.
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problem
Our client approached us with a vision but lacked a cohesive brand identity and online presence. The challenge was multifaceted: not only did the client require a name for their initiative, but they also desired a brand identity and website that exuded warmth, positivity, and inclusivity. Additionally, their aim was to raise awareness about menopause-related issues and highlight the support they could offer to both individuals and businesses.
Solution
To address these challenges, we embarked on a comprehensive branding and web design journey. Firstly, we collaborated closely with our client to develop a name that encapsulated the essence of her mission – Change It Up! This name embodies the transformative nature of menopause while conveying a sense of empowerment and action.
Furthermore, recognising the importance of personal connection and relatability, we orchestrated a photoshoot featuring the client as the ‘face’ of their brand. By showcasing the authenticity, empathy, and expertise, we humanised the initiative, making it more approachable and trustworthy for both people seeking support and businesses looking to implement inclusive practices.
Building upon this foundation, we crafted a vibrant and uplifting brand identity characterised by warm colours, fluid shapes, and inviting typography. The visual elements were carefully chosen to evoke feelings of comfort, support, and positivity, essential for destigmatising conversations around menopause.
Central to our solution, was the design and development of a user-friendly website that serves as the hub of Change It Up! Leveraging the new brand elements, we created a digital space that not only educates visitors about menopause but also provides practical resources and support networks. Through intuitive navigation and engaging content, we aimed to foster a sense of community and empowerment among those navigating this phase of life.
Outcome
By providing individuals with the resources and support they need and educating businesses on the importance of menopause-friendly policies, Change It Up! is paving the way for a more supportive and inclusive work environment for all.
