Num
NUM
Our collaboration with National Ugly Mugs (NUM) not only enhanced the charity’s brand with a powerful new logo update and AI-generated imagery but also helped them transform their eLearning materials into engaging, intuitive resources.
Background
National Ugly Mugs (NUM) is a pioneering UK charity committed to providing support and advocacy for sex workers. This esteemed organisation offers a critical service, including safety warnings, health advice and legal assistance, underpinned by a strong sense of community and solidarity. Recognising the invaluable service provided by NUM and the need to enhance its digital outreach and educational frameworks, LOVELIVE was approached with an exciting challenge. The primary objective was to develop comprehensive eLearning solutions tailored to the unique needs of NUM’s audience. However, it quickly became apparent that there was an opportunity not just to meet the initial brief but to significantly amplify NUM’s brand impact and message delivery through a holistic brand refresh.
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problem
During our initial consultations with NUM, it became evident that while their core mission was impactful, the visual representation and digital assets of the organisation did not fully encapsulate the vibrancy and resilience of the community it served. The existing brand imagery and digital presence were functional but lacked the warmth and relatability that could foster deeper engagement. Additionally, the eLearning materials, while informative, required a more engaging and user-friendly interface to enhance learning outcomes and user experience. Recognising these challenges, we proposed a comprehensive brand facelift that included enhancing the logo, developing a new graphic design style, and refining the eLearning content and delivery. This holistic approach aimed not only to elevate the organisation’s aesthetic and digital footprint but also to ensure that the educational offerings were as effective and accessible as possible.
Solution
Our solution was multifaceted, focusing on both aesthetic enhancements and functional improvements to NUM’s digital assets:
Brand Enhancement: Inspired by the red umbrella, an international symbol of safety and solidarity for sex workers, we reimagined the NUM logo within a red octagon, mimicking the top-down view of an umbrella. This design choice was not merely aesthetic; it was a powerful reinforcement of NUM’s commitment to safety, support, and advocacy. The refreshed logo, with its bold red hue and distinctive shape, provided a strong, recognisable brand element that resonated with both the community NUM serves and the broader public.
AI-Generated Imagery: To address the need for warmth and relatability in NUM’s branding while respecting the anonymity of the individuals it supports, we employed advanced AI technologies to create a range of images depicting real, diverse individuals. These AI-generated faces provided a human touch to NUM’s digital media, making the brand more approachable and relatable without compromising the privacy and safety of those currently working in the sex industry.
eLearning Development: The cornerstone of our project was the development of an intuitive, engaging eLearning template, which was converted from an existing PowerPoint document supplied by the client containing modular content, interactive quizzes, and multimedia integration, all aimed at enhancing the educational impact and user engagement. This template was designed to be visually cohesive with the refreshed brand identity, incorporating the new logo and graphic design elements.
The culmination of these efforts resulted in a revitalised NUM brand that stood out for its visual appeal, inclusivity, and enhanced digital engagement. The new logo became a beacon of the organisation’s values, while the AI-generated imagery brought a sense of warmth and humanity to its digital presence. The development of a template for eLearning materials, further contributed to NUMs community education offering in fulfilment of its mission to ‘end all forms of violence against sex workers’ across the UK.
