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Streambased
Streambased, a leader in data streaming technology, approached us to create a bold and impactful campaign in a highly competitive industry. Using innovative AI solutions, we not only delivered a visually stunning marketing campaign but also redefined their brand identity.
Background
Streambased initially sought our expertise to develop a campaign that would stand out in the competitive, data-focused industry. They wanted something creatively impactful, disruptive, and bold enough to challenge their audience to join them as they pave a new way of working with data. Their goal was to make a big splash, but in order to do so, we needed to dive deep into what their brand truly stood for, and how to best communicate that to their target audience.
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problem
As we explored their campaign needs, it became clear that while Streambased had a strong product offering, their existing branding didn’t reflect the passion, excitement, or innovation they stood for as entrepreneurs. Their brand lacked the dynamic energy and creative spirit needed to convey their leadership in the data streaming space. To ensure the campaign would resonate, we had to start by refining their core message, defining who they were as a brand, and identifying what made them truly unique. And it all had to be ready for their appearance at an upcoming major trade show.
Solution
To address these challenges, we initiated a comprehensive brand assessment workshop with the Streambased team. Through this collaborative process, we identified their brand persona, key messaging, and core values. This led us to embark on a full rebrand that centred around the creative tagline “EXPLORE MORE RAW!” — emphasizing the untapped potential of raw data.
We went on to develop a new visual style that screamed ‘confidence!’. With a brand new logo, web graphics, exhibition booth and banners (as well as some really cool stickers), Streambased were well armed to turn heads at their upcoming tradeshow.
With the new brand identity in place, we began conceptualizing various campaign ideas around themes of exploration and discovery, positioning Streambased as pioneers in their field. The culmination of these efforts was a campaign centred on a Mars Rover discovering an ancient Martian temple — a metaphor for uncovering hidden insights thanks to the unlocked ability to ‘explore more’.
The final campaign was brought to life through cutting-edge AI image and video creation platforms, allowing us to create an epic, visually compelling story – without a Hollywood budget. The Mars Rover campaign evoked a sense of wonder and excitement, perfectly aligning with the exploratory nature of Streambased’s new brand identity. The campaign was designed for use at industry exhibitions and on social platforms, delivering a powerful and memorable message that resonated with audiences and reinforced Streambased.io’s position as an innovator in their field.
Outcome
The rebrand and campaign received overwhelmingly positive feedback from both industry professionals and customers. The innovative use of AI-driven visuals resonated with the tech-based audience, setting the company apart in a competitive market. The campaign achieved significant cut-through, to help position Streambased as a leader in their field and generating a noticeable increase in brand engagement, interest, and client inquiries.
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