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The crucial role of visual identity in improving trust with healthcare providers and patients

30 Jan 2026 12:24 No Comments

Learn why first impressions, consistent design and user-centred communications materials are crucial.

What 2026 means for healthcare (and for us in creative roles)

30 Jan 2026 12:24 No Comments

If 2024 was the year healthcare started talking about AI, and 2025 was the year it started using it, then 2026 is shaping up to be the year everything gets real.

Brew Monday

19 Jan 2026 10:43 No Comments

How many times have you heard those words and said, “oooooh, that would be lovely” or, “I was just thinking I might make one, you read my mind!”.

Show review: Med-Tech Expo 2026

Earlier in June, myself, James and Rene attended Med-Tech Expo in Birmingham.

The future of brand marketing in medical communications – part two

No other sector asks its communicators to serve so many different audiences with a single coherent brand quite like healthcare.

AI is Our Creative Co-Pilot, Not Our Competitor

How a healthcare agency CEO uses AI, where it adds value and what it can’t or won’t ever be expected to do in the future.

The future of brand marketing in medical communications – part one

Brand marketing is well-understood in consumer facing sectors: Focus on purpose, find a truth that resonates, leverage affinity and association.

LOVELIVE is swapping drafts for draughts this weekend as we once again sponsor the annual Macclesfield Beer Festival

The event is celebrating its 30th year so it’s not one to miss out on, with live music, delicious food and most importantly – the beer!

Medical Technology UK Event 2026: Why Most Medtech Companies Are Missing the Mark at Live Events

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