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Next time you’re planning out a complex MoA or drafting what the next medical illustration project you’re about to brief should show, pop on an
Why a brand narrative matters more than you think.
The pharmaceutical and medical device industries have, for too long, treated brand as secondary to science.
Earlier in June, myself, James and Rene attended Med-Tech Expo in Birmingham.
No other sector asks its communicators to serve so many different audiences with a single coherent brand quite like healthcare.
How a healthcare agency CEO uses AI, where it adds value and what it can’t or won’t ever be expected to do in the future.
Brand marketing is well-understood in consumer facing sectors: Focus on purpose, find a truth that resonates, leverage affinity and association.
The event is celebrating its 30th year so it’s not one to miss out on, with live music, delicious food and most importantly – the beer!
I spent a productive day at Medical Technology UK in Coventry earlier this month (March 2026) and came away with two clear thoughts: the sector
Avoid common pharmaceutical branding pitfalls by understanding where agencies often go wrong.
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