The future of brand marketing in medical communications – part three
16 Jul 2026
17:16
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The pharmaceutical and medical device industries have, for too long, treated brand as secondary to science.
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Show review: Med-Tech Expo 2026
24 Jun 2026
16:10
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Earlier in June, myself, James and Rene attended Med-Tech Expo in Birmingham.
The future of brand marketing in medical communications – part two
24 Jun 2026
16:06
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No other sector asks its communicators to serve so many different audiences with a single coherent brand quite like healthcare.
AI is Our Creative Co-Pilot, Not Our Competitor
19 May 2026
14:55
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How a healthcare agency CEO uses AI, where it adds value and what it can’t or won’t ever be expected to do in the future.
The future of brand marketing in medical communications – part one
08 May 2026
10:14
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Brand marketing is well-understood in consumer facing sectors: Focus on purpose, find a truth that resonates, leverage affinity and association.
LOVELIVE is swapping drafts for draughts this weekend as we once again sponsor the annual Macclesfield Beer Festival
07 May 2026
12:05
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The event is celebrating its 30th year so it’s not one to miss out on, with live music, delicious food and most importantly – the beer!
Medical Technology UK Event 2026: Why Most Medtech Companies Are Missing the Mark at Live Events
14 Mar 2026
11:01
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I spent a productive day at Medical Technology UK in Coventry earlier this month (March 2026) and came away with two clear thoughts: the sector
What are the top pharmaceutical branding mistakes agencies make (and how to avoid them impacting your creative)
11 Mar 2026
11:35
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Avoid common pharmaceutical branding pitfalls by understanding where agencies often go wrong.
What do medtech founders need to consider when creating an early-stage brand?
04 Feb 2026
12:13
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Medtech founders face fierce competition and high failure rates.
What brand design considerations should medtech brands be mindful of in their critical post-launch growth phase?
04 Feb 2026
11:52
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Learn how to maintain brand consistency, expand content, leverage technology and balance innovation.
The future of brand marketing in medical communications – part three
The pharmaceutical and medical device industries have, for too long, treated brand as secondary to science.
Show review: Med-Tech Expo 2026
Earlier in June, myself, James and Rene attended Med-Tech Expo in Birmingham.
The future of brand marketing in medical communications – part two
No other sector asks its communicators to serve so many different audiences with a single coherent brand quite like healthcare.
AI is Our Creative Co-Pilot, Not Our Competitor
How a healthcare agency CEO uses AI, where it adds value and what it can’t or won’t ever be expected to do in the future.
The future of brand marketing in medical communications – part one
Brand marketing is well-understood in consumer facing sectors: Focus on purpose, find a truth that resonates, leverage affinity and association.
LOVELIVE is swapping drafts for draughts this weekend as we once again sponsor the annual Macclesfield Beer Festival
The event is celebrating its 30th year so it’s not one to miss out on, with live music, delicious food and most importantly – the beer!
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