
Show review: Med-Tech Expo 2026
Earlier in June, myself, James and Rene attended Med-Tech Expo in Birmingham.
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Earlier in June, myself, James and Rene attended Med-Tech Expo in Birmingham.

No other sector asks its communicators to serve so many different audiences with a single coherent brand quite like healthcare.

How a healthcare agency CEO uses AI, where it adds value and what it can’t or won’t ever be expected to do in the future.

Brand marketing is well-understood in consumer facing sectors: Focus on purpose, find a truth that resonates, leverage affinity and association.

The event is celebrating its 30th year so it’s not one to miss out on, with live music, delicious food and most importantly – the beer!

I spent a productive day at Medical Technology UK in Coventry earlier this month (March 2026) and came away with two clear thoughts: the sector

Avoid common pharmaceutical branding pitfalls by understanding where agencies often go wrong.

Medtech founders face fierce competition and high failure rates.

Learn how to maintain brand consistency, expand content, leverage technology and balance innovation.

The theme for this year is ‘United By Unique’, highlighting that everyone’s experience is different and the need for people-centred care.
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