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Brand marketing is well-understood in consumer facing sectors: Focus on purpose, find a truth that resonates, leverage affinity and association.
The event is celebrating its 30th year so it’s not one to miss out on, with live music, delicious food and most importantly – the beer!
I spent a productive day at Medical Technology UK in Coventry earlier this month (March 2026) and came away with two clear thoughts: the sector
Avoid common pharmaceutical branding pitfalls by understanding where agencies often go wrong.
Medtech founders face fierce competition and high failure rates.
Learn how to maintain brand consistency, expand content, leverage technology and balance innovation.
The theme for this year is ‘United By Unique’, highlighting that everyone’s experience is different and the need for people-centred care.
Learn why first impressions, consistent design and user-centred communications materials are crucial.
If 2024 was the year healthcare started talking about AI, and 2025 was the year it started using it, then 2026 is shaping up to be the year everything gets real.
How many times have you heard those words and said, “oooooh, that would be lovely” or, “I was just thinking I might make one, you read my mind!”.
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